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OUTFRONT Media SMART Mapping
- Outdoor advertising works. We reach people throughout their day: to/from work or school, shopping, enjoying leisure activities, where-ever and whenever they’re outside their home.
- OUTFRONT Media SMART mapping – makes demographic and product usage data mappable. This alone or in combination with destination databases – helps fine-tune location lists to boost the impact of an Outdoor campaign.
- We utilize Manifold Data Mining’s “Superdemographics” to map:
- Demographics (age, gender, income, occupation, education)
- Lifestyle (leisure activities, lifestage, psychographics)
- Product usage (consumption and purchase behaviour)
- Retail behaviour
- We maintain Destination Databases:
- OUTFRONT Media mapping also maintains over 600 destination databases: restaurants, stores, leisure & financial destinations and are able to work with or create custom destination databases upon request.