OUTFRONT Media SMART Mapping

OUTFRONT Media SMART Mapping
Smart Mapping

  • Outdoor advertising works. We reach people throughout their day: to/from work or school, shopping, enjoying leisure activities, where-ever and whenever they’re outside their home.
  • OUTFRONT Media SMART mapping – makes demographic and product usage data mappable. This alone or in combination with destination databases – helps fine-tune location lists to boost the impact of an Outdoor campaign.
  • We utilize Manifold Data Mining’s “Superdemographics” to map:
    • Demographics (age, gender, income, occupation, education)
    • Lifestyle (leisure activities, lifestage, psychographics)
    • Product usage (consumption and purchase behaviour)
    • Retail behaviour
  • We maintain Destination Databases:
    • OUTFRONT Media mapping also maintains over 600 destination databases: restaurants, stores, leisure & financial destinations and are able to work with or create custom destination databases upon request.
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