Research

Research

Outdoor Works and We Can Prove It!

At OUTFRONT Media, our research department provides campaign support through:

  • An in-depth library of resource material including case studies, research reports, recall studies and testimonials,
  • Industry database access including: COMB Navigator, BBM/RTS, Nielsen Annual Ad Expenditures, COMB Market Data Reports, and Manifold's Superdemographics.
  • OUTFRONT Media is proud to be a founding member of the Canadian Out-of-Home-Measurement Bureau (COMB). COMB sets the standard for measurement of OOH advertising across Canada. COMB is a national, not-for-profit and has been dedicated to unbiased, accurate and independent quantitative research since its founding in 1965. OUTFRONT Media is actively involved with COMB at both the Board and committee levels.
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