OUTFRONT Media Canada Takes Transit Shelters Off the Grid
November 24, 2014: OUTFRONT Media Canada (formerly CBS Outdoor), has launched solar powered transit shelters in Calgary, the nation's 4th largest CMA, lighting-up 100 ad faces. The proprietary design created by Daytech Limited in collaboration with OUTFRONT Media, seamlessly integrates the solar panels and battery packs into the existing structures.
"Solar Technology has advanced to the level where we are now able to bring via this custom solar solution, enhanced light levels to Calgary Transit passenger shelters where underground electrical grid connections were not feasible. We are thrilled to be able to assist in the city's desire to reduce greenhouse gas emissions by decreasing demand on the grid, while simultaneously generating increased impact and ad space exposure for our advertisers," said Darcy Clark, National Director, Transit Franchise & Inventory Management, OUTFRONT Media Canada.
This investment confirms OUTFRONT Media is leading the way in OOH in Calgary and enhances our exclusive Street Furniture contract with the city. In combination with our other inventory, we provide marketers with unparalleled coverage and access to immerse Calgarians in their brand message, always, wherever they are.
For more information related to this press release please contact:
OUTFRONT Media Canada
Michele Erskine, Director of Marketing
About OUTFRONT Media Inc. Canada (formerly CBS Outdoor)
As Canada's leading full-service Out-of-Home advertising company, OUTFRONT Media Canada has strong coverage across the nation including the country's top 10 markets and in an additional 60+ communities from coast to coast. Products include Digital Bulletins, Digital Posters, Posters and Street Furniture (Transit Shelters, Map Stands, and Kiosks) and high profile large format Superboards in key locations in Toronto and Montreal, as well as the iconic, fully digital Yonge Eglinton Centre which launched November 2014.
OUTFRONT Media Inc. (NYSE: OUT) is the US leader in Out-of-Home advertising. From Sunset Boulevard to Times Square, our diverse portfolio includes more than 400,000 digital and static displays in the most iconic and high-traffic locations in the top 25 markets across the U.S. We are also the advertising partner of choice for major municipal transit systems, reaching millions of commuters daily in the largest U.S.
cities. The scope and depth of our presence provides advertisers with the ability to engage with both mass and targeted audiences at many touchpoints throughout the day. Our focus on customers has informed many new platforms including OUTFRONT Insider, a community of consumers that provide feedback on topics relevant to our advertisers, and OUTFRONT Studio, which is our in-house creative boutique. OUTFRONT Media displays are in more than 180 cities across the U.S., Canada and Latin America.