Press Releases

OUTFRONT Media Awarded Majority Stake in Saint-Jérôme


Montreal – October 3rd, 2016
– OUTFRONT Media has been awarded a long-term contract with the city of Saint-Jérôme to install outdoor locations in high traffic areas throughout Saint-Jérôme, the northernmost part of the Montreal CMA. With the completion of structures this year, advertising campaigns will be ready for launch in early 2017.

OUTFRONT Media’s new assets will include Static and Digital Posters and Superboards strategically placed in the city and on the main highway (A-15) running through Saint-Jérôme and the Laurentians.

Saint-Jérôme is an upscale community on the cusp of the highly desirable resort regions of Mont Tremblant, Mont Gabriel and Mont Saint Sauveur. It has experienced a 17% population growth in the past decade according to the Institut de la statistique du Québec. The Ministère des Transports, de la Mobilité durable et de l'Électrification des transports reports that 47 million automotive trips are made annually on its three major highways (A-15, route 117 and route 158).

"We are honored to be awarded this contract by the city of Saint-Jérôme allowing us to further solidify our presence on the north shore of Montreal where we recently added digital boards in Laval and Mirabel." states Gilles Vachon, newly appointed Quebec Region Sales Manager. "We are excited to offer advertisers the ability to reach both local and visiting commuters in the Laurentians, this growing activity area within the Montreal CMA."

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For more information, please contact:
Michele Erskine, SVP
OUTFRONT Media Canada
416-521-6485
Michele.erskine@outfrontmedia.ca

About OUTFRONT Media Inc.
As Canada's leading full-service Out-of-Home advertising company, OUTFRONT Media Canada has strong coverage in over 60 markets across Canada, including the 10 largest markets in Canada. Products include Digital Bulletins, Digital Posters, Posters and Street Furniture (Transit Shelters, Map Stands, and Kiosks) and high profile large format Superboards in key locations in Toronto and Montreal as well as the iconic fully digital Yonge Eglinton Centre which launched November 2014. http://www.outfrontmedia.

OUTFRONT Media​​​ Inc. (NYSE: OUT) is the US leader in out-of-home advertising. From Sunset Boulevard to Times Square, our diverse portfolio includes more than 400,000 digital and static displays, which are primarily located in the most iconic and high-traffic locations throughout the 25 largest markets in the U.S. We are also the advertising partner of choice for major municipal transit systems, reaching millions of commuters daily in the largest U.S. cities. The scope and depth of our presence provides advertisers with the ability to engage with both mass and targeted audiences at many touchpoints throughout the day. Our focus on customers has informed many new platforms including OUTFRONT Insiders, a community of consumers that provide feedback on topics relevant to our advertisers, and OUTFRONT Studios, which is our in-house creative boutique. OUTFRONT Media has displays in over 150 markets across the U.S. and Canada.

 

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