Warner Bros. is Mad for OUTFRONT Media Digital Bulletins
Monday, May 11 2015: OUTFRONT Media Canada is pleased to announce the launch of its 2 exclusive, 14' x 48' Digital Bulletins at the The Yonge Eglinton Centre in Toronto. The large format LED's, ready ahead of schedule, are live and large and are ideally situated to capture the intersection's daily vehicular and pedestrian traffic volume of over 125,000.
Warner Bros., a long-time partner of OUTFRONT Media, is the first advertiser to capitalize on the visual impact these iconic digitals are making at the hub of mid-town Toronto. The Bulletins are showcasing Warner's release of Mad Max: Fury Road, which is in theatres starting May 15th. See a clip of the YEC exteriors here.
"We are thrilled to be the first advertiser to appear on OUTFRONT Media's spectacular 14' x 48' Digital Bulletins at the heart of mid-town Toronto. Their scale, vibrancy and proximity to one of Canada's key theatres help us to dominate the corner, delivering an unmatched experience befitting our big screen theatrical releases," said Sandy Power, SVP of Warner Bros. Pictures Canada.
The launch marks the near completion of the RioCan Yonge Eglinton Centre's $65 million expansion and renovation which includes the integration of 47 digital units: the two large exterior 14'x 48's plus inside, the showpiece digital panorama in the Atrium, throughout main shopping areas, food court and subway levels.
For more information related to this press release please contact:
OUTFRONT Media Canada
Senior Marketing Manager