OUTFRONT Media Promotes Engagement: Literally!
February 24th 2015: Elizabeth asked Vincent to marry her - thanks in part to OUTFRONT Media. In keeping with the spirit of Valentine's Day, we employed our Digital inventory to invite Canadians across the country to ‘Share your Love'. Love notes received via a custom URL and online entry were played on our national digital network with a 1.5 million daily circulation. OUTFRONT Media received over 260 messages of affection. Messages not only ran on our network, we posted pictures of the messages on our screens on our Facebook page and let everyone know that they could find them there. Consumers searched for their note and shared it on their own social networks.
The ‘Share your Love' campaign proved that Digital Outdoor gets noticed, drives emotion and links beautifully with social media when planned holistically:
• Our Facebook total reach peaked over the Valentine's Day weekend at 9,766. For every person who sent us a love note, 38 others on average saw the message online.
• OUTFRONT Media Facebook posts generated 52,681 clicks, illustrating the ability of Outdoor and social media to amplify messages when used in combination.
"We were very pleased that the promotion touched so many people, across so many demographics. It can be easy to forget sometimes how impactful Outdoor is for people but this campaign really brought that home in a very fulfilling way. Aside from many heartfelt submissions, we also received many notes of thanks and appreciation for the chance to send a message in such a unique way." said Michele Erskine, Marketing Director, OUTFRONT Media Canada.
And what about Elizabeth and Vincent? Elizabeth's grand, romantic gesture on OUTFRONT Media's digital network worked.... Vincent said yes! And many of those on Facebook shared in her joy when she let everyone know "It worked, he said yes!"
For more information related to this press release please contact:
OUTFRONT Media Canada
Michele Erskine, Director of Marketing
About OUTFRONT Media Inc. Canada (formerly CBS Outdoor)
As Canada's leading full-service Out-of-Home advertising company, OUTFRONT Media Canada has strong coverage across the nation including the country's top 10 markets and in an additional 60+ communities from coast to coast. Products include Digital Bulletins, Digital Posters, Posters and Street Furniture (Transit Shelters, Map Stands, and Kiosks) and high profile large format Superboards in key locations in Toronto and Montreal, as well as the iconic, fully digital Yonge Eglinton Centre which launched November 2014.
OUTFRONT Media Inc. (NYSE: OUT) is the US leader in Out-of-Home advertising. From Sunset Boulevard to Times Square, our diverse portfolio includes more than 400,000 digital and static displays in the most iconic and high-traffic locations in the top 25 markets across the U.S. We are also the advertising partner of choice for major municipal transit systems, reaching millions of commuters daily in the largest U.S. cities. The scope and depth of our presence provides advertisers with the ability to engage with both mass and targeted audiences at many touchpoints throughout the day. Our focus on customers has informed many new platforms including Outfront Insider, a community of consumers that provide feedback on topics relevant to our advertisers, and Outfront Studio, which is our in-house creative boutique. Outfront Media displays are in more than 180 cities across the U.S., Canada and Latin America.