OUTFRONT Media Canada increases digital network in Quebec by 4
January 22, 2015 : OUTFRONT Media is pleased to announce 4 new digital locations in key Quebec locations: two Digital Bulletins (14' x 48') in Brossard, and two Digital Posters (10' x 20') in Saguenay's Chicoutimi borough.
The 2 Digital Bulletins in Brossard are located along Highway 10 at the foot of Champlain Bridge, the busiest bridge in Canada. These are situated within one of the most dynamic commercial sectors on Montreal's South Shore - near Taschereau Boulevard and its many stores, as well as the increasingly popular boutiques, department stores, bars and restaurants of Dix-30 Center. Each digital location will generate daily circulations of over 82,200 commuters!
In Saguenay, the 2 Digital Posters (10' x 20') are ideally located along one of the most important traffic routes of the Chicoutimi borough on St. Paul Boulevard, north of Price Street. Their proximity to the city centre makes them key assets in reaching commuters on their way in and out of the core, as well as drivers on Université and Talbot boulevards. Both reach two-way traffic on Dubuc Bridge and commuters in and outbound from the nearby Jonquière borough. Each location will generate a daily circulation of 44,800 - high for the region.
These four new assets enhance the OUTFRONT Media digital media platform offered to advertisers in key Canadian markets, leveraging the power of digital technology to efficiently engage, entertain and inform on-the-move consumers. Digital media allows real-time customization of ad messages depending on day, time or moment of the week as well as evolving advertiser's objectives.
The on-going development of OUTFRONT Media's national digital network is a key component of our mission to reach new heights in OOH advertising, by offering our clients the best products, locations, tools, innovations and talent to help them grow their business and prosper.
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About Outfront Media Inc. Canada (formerly CBS Outdoor)
As Canada's leading full-service Out-of-Home advertising company, Outfront Media Canada has strong coverage across the nation including the country's top 10 markets and in an additional 60+ communities from coast to coast. Products include Digital Bulletins, Digital Posters, Posters and Street Furniture (Transit Shelters, Map Stands, and Kiosks) and high profile large format Superboards in key locations in Toronto and Montreal, as well as the iconic, fully digital Yonge Eglinton Centre which launched November 2014.