About Our Outdoor Media Company

About Our Outdoor Media Company
About Our Outdoor Media Company
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As Canada's leading full-service Out-of-Home advertising company, OUTFRONT Media Canada has strong coverage in over 60 markets across Canada, including the 10 largest markets in Canada. Products include Digital Bulletins, Digital Posters, Posters and Street Furniture (Transit Shelters, Map Stands, and Kiosks) and high profile large format Superboards in key locations in Toronto and Montreal as well as the iconic fully digital Yonge Eglinton Centre which launched November 2014.

OUTFRONT Media​​​ Inc. (NYSE: OUT) is the US leader in out-of-home advertising. From Sunset Boulevard to Times Square, our diverse portfolio includes more than 400,000 digital and static displays, which are primarily located in the most iconic and high-traffic locations throughout the 25 largest markets in the U.S. We are also the advertising partner of choice for major municipal transit systems, reaching millions of commuters daily in the largest U.S. cities. The scope and depth of our presence provides advertisers with the ability to engage with both mass and targeted audiences at many touchpoints throughout the day. Our focus on customers has informed many new platforms including OUTFRONT Insiders, a community of consumers that provide feedback on topics relevant to our advertisers, and OUTFRONT Studios, which is our in-house creative boutique. OUTFRONT Media has displays in over 150 markets across the U.S. and Canada​.


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in Detail

  • Our Offices
  • Leadership

Our Offices



OUTFRONT Media is among the world’s largest out-of-home media companies with more than $2 billion in revenues worldwide, providing custom media solutions to outdoor advertising agencies and direct clients throughout the United States and Canada.


UNITED STATES

With more than 400,000 unique locations throughout the U.S, we are a premier out-of-home media provider to outdoor advertising agencies. In addition to Billboard advertising spread throughout major U.S. markets, OUTFRONT Media Inc. offerings also include Street Furniture advertising, Transit advertising, Digital advertising and more, with coverage across vast geographies utilizing multiple media forms within key locations.

CANADA

As Canada’s leading full-service Out-of-home advertising company, OUTFRONT Media Inc. Canada has strong coverage across Canada including all of Canada’s top 10 markets and in an additional 60+ communities from coast to coast. Products include Digital Bulletins, Digital Posters, Posters and Street Furniture (Transit Shelters, Map Stands, and Kiosks) and high profile large format Superboards in key locations in Toronto and Montreal, as well as the iconic fully digital Yonge Eglinton Centre which launched November 2014.


Leadership

Michele Erskine

Michele Erskine

Chief Executive Officer

In Michele’s 10 years at OUTFRONT Media she has overseen the Marketing, Research, Creative and Inventory Management departments. Her expanded role as Senior Vice President in 2015 brings Sales and IT into her direct responsibility where she will commit to driving the business forward with passion, innovation and thoughtfulness. With over 20 years experience in media and marketing research, she is a member of both the Canadian Out-of-Home Measurement Bureau’s Research Committee and Board of Directors.

Nadine Schiratti

Nadine Schiratti

Vice President, Finance

Nadine is responsible for the financial management of the company. She started her career in Accounting with Ernst Young as a staff accountant from 1987 to 1989 and received her Chartered Accountant designation in 1989. She has been with OUTFRONT Media for over 20 years. Her combined financial acumen, knowledge of our business and attention to detail are essential to our success and a key aspect of our ability to deliver superior customer service. She attended Wilfrid Laurier University, graduating in 1987 with a Bachelor of Business Administration (Honours) degree.

Tim Bouchard

Tim Bouchard

Vice President, Operations

Tim has worked with OUTFRONT Media since 1979 and has held a number of positions within the organization throughout the years. He now holds the position of Vice President, Operations, responsible for all Canadian markets. Tim is responsible for the timely and safe installations and removal of all OUTFRONT Media advertising products across the country. His extensive product knowledge and familiarity with the Canadian Outdoor industry are without equal and he is an integral part of the OUTFRONT Media team.

Esther Niven

Esther Niven

Vice President, Human Resources

Esther is responsible for the management of OUTFRONT Media’s greatest asset: its people. After graduating from Business Administration and Human Resources Management Certificate programs at Ryerson, Esther began her career in Human Resources at OUTFRONT Media. She is a member of the Human Resources Professional Association (HRPA) and holds the CHRL designation. As the Human Resources Vice President, Esther guides and manages the overall provision of Human Resources services, policies and programs, for all of Canada. She is also the Privacy Officer for OUTFRONT Media Canada. She has been with OUTFRONT Media for over 25 years.

Stephen McGregor

Stephen McGregor

Vice President, Real Estate

Stephen is responsible for managing and expanding the company’s real estate assets, and associated obligations to landlords. He works closely with the company’s nation-wide network of real estate managers and representatives, and is particularly interested in the development of municipal By-laws and regulations. Stephen began his career with OUTFRONT Media Canada over 25 years ago. After attending Dalhousie University, he began his Real Estate career in our Halifax office, later moving to Head office in Toronto.

Paul Desjardins

Paul Desjardins

Vice President, Sales Quebec

Known for his competitive yet friendly and entrepreneurial spirit, Paul has more than 25 years of experience building relationships in the media business in Montreal. He was at CTV (CTV, TSN & RDS) and CanWest Global in broadcast sales & management positions for 15 years, followed by 4 years as VP of Sales with startup media company DAN Media, the pioneers in digital OOH. Paul was Sales Director at Zoom Media for 2 years and took new player Dynamic Outdoor in 2014 from ground zero upwards until the recent acquisition by Outfront Media.

Paul is very excited with his new challenge of leading the Quebec Outfront Media sales team, a company that now owns the best digital outdoor assets in Canada and is the dominant player in outdoor. With Paul at the helm, we know we can elevate our Quebec position to a new level now that we have almost doubled our digital inventory with 45% share of this market, delivering 2 million daily digital impressions

Chris Bentler

Christopher Bentler

Vice President, Business Development

Christopher is a strategically-focused executive with a proven record of growing businesses in the media industry. He has worked as an entrepreneur, a board member, and as an executive in Canadian and international organizations where he developed a well-rounded expertise in M&A (mergers and acquisitions), business development, project management, and government relations.

In his most recent role before joining OUTFRONT Media, Christopher was a key player in the expansion of Allvision's digital footprint into two new markets and doubled the company's overall asset base.

As the new VP of Business Development at OUTFRONT Media, Chris will use his expertise to further drive our business forward.

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