Throughout Toronto and Montreal, Nova Scotia Tourism Outdoor features breathtaking pictures of pristine beaches, naturally beautiful landscapes, vibrant city nightlife and booming wine vineyards with sometimes cheeky copy to lure prospective vacationers to “Canada’s Ocean Playground.” The campaign effectively leverages key locations on a variety of Outdoor products throughout the cities to deliver both reach and impact. Often the copy ties in specifically to the location in an engaging way that’s sure to bring a smile to passersby. The creative is both fun and beautiful, a joy to encounter for all those traveling through Toronto and Montreal and demonstrating careful and strategic execution by Halifax agency Margot Walsh Media, with creative from Extreme Group.
See for yourself what the power of OUTFRONT Media can do by contacting your local Account Manager. And for more great photos of Nova Scotia’s campaign, go to CBSOutdoor.ca.