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Posting Olympic Medals with Pride!
February 2014

Long time Olympic partner Coca-Cola's creative on CBS Outdoor's P031 in Montreal provides an excellent focal point for Canadian Olympic pride. Located along one of Montreal's busiest freeways, the Metropolitain Autoroute, P031 is seen by over 150,000 people each day as they make their way in and out of Montreal. During the Olympics, this location has been transformed into an impactful visual display updated each day with oversized replica medals to reflect our Olympic medal tally.

With the 2014 Winter Olympics being contested several time zones away, this creative execution between Coca-Cola and OUTFRONT Media helps keep Canada’s Olympic achievements current with Montreal's commuters. Given the way our nation has been winning events, that maple leaf is going to get filled up very fast!

The Winter Olympics run until Sunday, February 23rd, and OUTFRONT Media’s employees from Halifax to Vancouver will be cheering for our Canadian athletes every step of the way!


OUTFRONT Media. Always On.

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