Articles and News

Counting Down to Bonnie & Clyde
January 2014


OUTFRONT Media Digital is ideal for count downs, which is exactly what Shaw Media did in early December on our Toronto Bulletin near Pearson Airport.

The specialty channel operator promoted the 2-part miniseries Bonnie & Clyde with a bang by taking advantage of OUTFRONT Media Digital’s creative flexibility. For the seven days leading up to the airdate, the Bonnie & Clyde creative counted down the days with a fabulous bullet riddled visual. Special dayparting is easy with OUTFRONT Media Digital; Shaw Media were able to deploy multiple designs efficiently and seamlessly, without any posting logistics or additional costs.

Watch Bonnie & Clyde's Digital Bulletin in action here.

If you have an upcoming event you want to count down to in a larger than life manner, or are looking for ideas on how to push the boundaries of Digital technology, contact your OUTFRONT Media Account Manager.

OUTFRONT Media. Always On.

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