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Touché! PHD honoured in Cannes for Sport Chek!
2013.010 | June 2013


OUTFRONT Media would like to congratulate Montreal ad agency Touché! PHD and their client Sport Chek on winning a Bronze Lion in the media category at the Cannes Lions International Festival of Creativity for the retailer’s “Your Better Starts Here” campaign.

Sport Chek had a goal of speaking to active Canadians in close proximity to the areas where they train. To do so, Sport Chek focused their campaign on locating OUTFRONT Media Transit Shelters in Vancouver near sports venues such as arenas, soccer fields, skateparks and hiking trails. Each Transit Shelter had a different visual, appropriate to the venue it was closest to.

This isn’t the first accolade for “Your Better Starts Here”; it also won the 2013 Outdoor Grand Prix at last month’s Prix Média.

Contact your OUTFRONT Media Account Manager to design a game plan that will get proven results! 



Creative: Sid Lee
Media: Touché! PHD
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