Articles and News

Change Up Your Outdoor with Snipes
2013.013 | July 2013

 

The Collingwood General & Marine Hospital Foundation campaign launched earlier this year with a $3.8 million balance at the top of their CBS Outdoor Posters, the amount left to achieve their $10 million fundraising goal. As donations came in, snipes with declining dollar totals notified residents of the hospital's progress. The photos below show how visually impactful the "3.2" and "2.8" snipes look on the board. As of the last week of July, they are down to $1.7 million.

Snipes are an effective strategy to build message flexibility into an Outdoor campaign while utilizing the broad, consistent reach that Posters provide within a market.

OUTFRONT Media wishes Collingwood Hospital success in their endeavour. Contact your OUTFRONT Media Account Manager for more ideas on how to efficiently add dynamic content to traditional Outdoor!

 
 

 

Creative: Collingwood General & Marine Hospital Fdn.
Media: Collingwood General & Marine Hospital Fdn.
OUTFRONT Media. Always On.
2013 © CBS OUTDOOR CANADA

 

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