Articles and News

Radio stations tune into OUTFRONT Media
2013.006 | March 2013


A great deal of radio listening is done in-car, making Outdoor advertising on Posters, Transit Shelters and Superboards a great opportunity for radio stations seeking advertising exposure with the ability to deliver immediate results.

Outdoor can be instrumental in communicating a station's identity or putting a face to on-air personalities. OUTFRONT Media did just this in Ottawa, where LiVE 88.5 is establishing itself as the region’s alternative rock authority with a series of humourous OUTFRONT Media Posters featuring silhouettes of artists you WON’T be hearing on their station like Nickelback and Justin Bieber. Posters were also used as oversized Valentine's Day cards as part of a recent promotion by Simcoe County's 104.1 The Dock.

Steve Macaulay, Vice President, Sales, Durham Radio Inc. says that "OUTFRONT Media Transit Shelters were an effective way to spread the word throughout the market" with regard to KX 94.7 in Hamilton, which flipped to a new country format in August of 2011.

Rule the airwaves AND the streets in your local market by contacting your OUTFRONT Media Account Executive!


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