Articles and News

Whitecaps Kick Off with OUTFRONT Media
2013.004 | February 2013

 

The Vancouver Whitecaps FC are using OUTFRONT Media Transit Shelters to drum up excitement around Vancouver for the new soccer season which starts March 2nd. Whitecaps’ fans will easily recognize captain Jay DeMerit, South Korean legend Young-Pyo Lee, and Jamaican goal-scorer Darren Mattocks.

The creative is cleverly constructed to work well at a distance but also up close, which reveals images of Vancouver’s skyline and cheering fans incorporated into the players’ faces. The Outdoor campaign, created internally by the Whitecaps' marketing team and with media placement from Smak, beautifully complements their http://www.whitecapsfc.com/ website, demonstrating the kind of teamwork that should be a winner for them.

Whether you’re looking to ignite the passion in sports fans or simply attract the attention of passers-by, OUTFRONT Media is your home field advantage!

 

 

Creative: Vancouver Whitecaps FC
Media: Smak
OUTFRONT Media. Always On.
2013 © CBS OUTDOOR CANADA
OUTFRONT Arrow

Ask us for more information

CONTACT US