Articles and News

One Cool Hotel!
2013.002 | January 2013


The Hôtel de Glace (Ice Hotel), located 10 minutes from downtown Quebec City, specifically chose billboards from OUTFRONT Media which dominate the Quebec market to encourage locals, as well as tourists, to visit.

OUTFRONT Media Posters have the potential to quickly generate high levels of reach that will ensure maximum awareness for the Hôtel de Glace, one of the most unique places in North America. In addition, Outdoor’s 24/7 presence increases the visibility of the hotel’s campaign through repeated frequency. The Hôtel de Glace has attracted more than half a million visitors since 2001; and the 10 million impressions that their OUTFRONT Media campaign will generate should boost that even more. The Hôtel de Glace also capitalized on Outdoor’s ability to provide directional advertising to assist visitors in finding this magical destination.

Contact your OUTFRONT Media Account Manager for more information or to find out how we can deliver a campaign tailored to suit your advertising needs.



Creative: Cinquante-cinq
Media: 3E Événements
OUTFRONT Media. Always On.

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