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Van Houtte Brews Up Outdoor Warmth
2012.018 | December 2012

 

OUTFRONT Media Superboards provide a wide canvas for advertisers to tell a story. Van Houtte, the Montreal-based gourmet coffee company, took full advantage with their recent campaign which used sepia-toned photos of Canadians enjoying their roasted coffee in everyday situations. Van Houtte’s “pictures” painted much more than a thousand words – they also generated thousands of impressions!

Van Houtte’s new slogan “Roasting Your Now Since 1919” lent itself extremely well to Outdoor advertising. Several high-circulation Superboards were used to express this theme and establish Van Houtte’s unique selling point, history, and affection for its customers.

OUTFRONT Media has Superboards covering 11 key markets in 5 provinces – Contact your Account Manager to make an extra-large statement with Canadian consumers!

 

Creative: Sid Lee
Media: Touché ! PHD
OUTFRONT Media. Always On.
2012 © CBS OUTDOOR CANADA
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