Articles and News

Outdoor that’s as clever as a fox
2012.015 | Sept. 2012


Mozilla* Firefox chose one of OUTFRONT Media’s busiest Toronto locations, P12 on the Gardiner Expressway at Bathurst with a daily circulation of over 100,000, as THE Outdoor element in their latest campaign. They aim to promote the recently launched Firefox browser for Android. The ad was created by San Francisco agency, Engine Company One. Smartphone penetration levels in Canada are some of the highest in the world, making us an excellent market for mobile manufacturers, service providers, and developers. And what better way to reach this demanding group than Outdoor, which reaches them when they are actually mobile!

Contact your local OUTFRONT Media Account Manager for forward-thinking ideas on how to effectively connect with today’s on the go consumers.

*Mozilla is a proudly non-profit organization dedicated to keeping the power of the Web in people’s hands. We’re a global community of users, contributors and developers working to innovate on behalf of Web users. Our dedication to driving the Web forward and keeping it open to everyone extends through everything we do. Namely, through products like Firefox, a fast, flexible, secure Web browser that is different by design.

Creative: Engine Company One
Media: Mindshare
OUTFRONT Media. Always On.

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