Articles and News

iögo Has Canadians Talking!
2012.013 | August 2012


Outdoor advertising played an important role in the launch of iögo (pronounced “yo-go”) an Ultima Foods yogourt brand. Superboards, Posters and Transit Shelters from OUTFRONT Media were all utilized, as they were natural choices to highlight the key elements of this new brand introduction, develop awareness of the name and make it easily recognizable. Outdoor helped iögo stand out from coast to coast, and is now part of several cities’ landscape through all the teaser and reveal executions that have been on the street.

Ultima Foods, together with its advertising agency DentsuBos, had iögo on people's lips before it even hit the shelves thanks to a major launch campaign that piqued the curiosity of future consumers with eye-catching messages.

Outdoor truly is the medium of choice to cause a stir for product launches. No other media is able to generate higher levels of reach and frequency as quickly for a lower budget. Your OUTFRONT Media Account Manager is eager to work with you on impactful campaigns that meet your advertising objectives

Creative: DentsuBos
Media: DentsuBos
OUTFRONT Media. Always On.

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