Articles and News

Find the Pickle, Win Free Catering!
2012.011 | August 2012


What is a lonely pickle in a jar doing on OUTFRONT Media Posters and Transit Shelters throughout the Toronto CMA? It’s part of a fun summer promotion for PICKLE BARREL, a Canadian sit-down restaurant chain with 12 locations.

The $5,000 reward, a credit in the form of food catering for a year, can be claimed by first visiting a PICKLE BARREL restaurant to eat. (Tip – Use the OUTFRONT Media products as wayfinders!) They then have to find the lost pickle seen on the ads, take a picture of themselves with it, and email it via the microsite.

PICKLE BARREL prides itself on being “Always something for everyone.” For one lucky, pickle-picture-taking person, that could mean a whole lot of free food. Contact your OUTFRONT Media Account Manager for ideas on how to effectively integrate Outdoor advertising into your next promotional effort!


Creative: The Pickle Barrel
Media: The Pickle Barrel
OUTFRONT Media. Always On.

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