Articles and News

Just for Laughs Lights Up Montreal!
2012.010 | August 2012


It seemed like a natural for the Just for Laughs festival, born on the streets of Montreal, to go back to the street with Outdoor advertising!

The 2012 Just for Laughs festival, boasting the largest gathering in the history of humour, is presenting a French version of the musical Singin’ in the Rain as part of its 30th anniversary. It is directed by none other than Denise Filiatrault, who has staged numerous successful musicals in Quebec.

Building on their previous successes with Outdoor, Just for Laughs returned to the medium to promote this large-scale production. OUTFRONT Media is the exclusive Outdoor partner, with a campaign including a number of Outdoor products so as to maximize visibility for Singin’ in the Rain.

Just for Laughs maximized the power of Superboards by adding a brightly lit lamp as an extension – further enhancing the standout appeal of this large format product.

This Outdoor campaign is a showstopper – worthy of the Just for Laughs brand!

Please contact your OUTFRONT Media Account Manager for information on putting Outdoor to work for you.



Creative: Marketel
Media: SL Média
OUTFRONT Media. Always On.

Ask us for more information