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Transit Shelters That Make You Go "Mmm!"
2012.008 | July 2012

 

Outdoor is the perfect venue for Ruffles’ bold, in-your-face creative promising flavour with no limits, as well as telling people’s taste buds to man up. It’s also the most effective way to reach nearly 80% of Vancouverites who have eaten potato chips in the past month.

The appetizing ads were part of a “meaty” campaign promoting ripple chip flavours Sour Cream’n Bacon and Hot Wings from Ruffles, a Frito Lay Canada brand. This Ruffles campaign is proof positive that it’s not just larger format Out-of-Home products that can take outside the box extensions.

Contact your OUTFRONT Media Account Manager to explore all the creative possibilities available with Transit Shelters.

        

 

Creative: BBDO
Media: OMD
OUTFRONT Media. Always On.
2012 © CBS OUTDOOR CANADA
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