Articles and News

Orangina Breaks Out of the Bottle
2012.007 | July 2012

 

A visually stunning 3D technique was employed in a poster campaign to announce Orangina now being available in cans currently posted in Toronto, Montreal and Calgary. Mindshare worked with creative shop, Encyclomedia, who specialize in 3D looking creative to develop this campaign for the Canada Dry Mott’s Inc. brand. The result was definitely what we consider OUTFRONT Media “I Did It Outdoor” T-shirt worthy. Beautiful! It’s a long hot summer ahead of us – Outdoor boards will put Orangina front and center of thirsty drivers and pedestrians.

Pictured above receiving their “I Did It Outdoor” T-shirts: Matheson Moore - Mindshare, Manager; Karen Daneliuk - Brand Manager: Mott's Fruitsations, Orangina, Mixers & ReaLemon, CANADA DRY MOTT'S INC.; Susan Lemieux - Director Marketing, CANADA DRY MOTT'S INC. and Karen Graham - OUTFRONT Media, Account Manager.

 

Creative: Encyclomedia
Media: Mindshare
OUTFRONT Media. Always On.
2012 © CBS OUTDOOR CANADA
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