Articles and News

Roaring Dinosaurs on Toronto Transit Shelters!
2012.005 | June 2012

 

The Royal Ontario Museum brings history alive on Toronto streets via an Augmented Reality application and Transit Shelter campaign for the opening of Ultimate Dinosaurs: Giants from Gondwana. Look for the bright yellow Transit Shelter ad featuring a ferocious-looking “Giganotosaurus”, get the free app for your iPhone or iPad, and you can experience dinosaurs in a way you’ve never imagined!

The ad locations were strategically chosen to attract people living throughout the Toronto CMA to the ROM for the limited time exhibit, which starts on June 23rd. The Augmented Reality application doesn’t stop with the advertising, as there are multiple augmented reality stations inside the museum to enhance people’s learning. For more information about the exhibit visit: www.rom.on.ca/dinos.

 

Creative: Concrete Design Communications
Media: Royal Ontario Museum
OUTFRONT Media. Always On.
2012 © CBS OUTDOOR CANADA
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