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OLG hits the jackpot with OUTFRONT Media!
2012.003 | March 2012


Ontario Lottery Group’s Lotto 649 campaign has great impact on Toronto streets, utilizing traditional posters, space extensions and side-by-side boards to appeal to lottery players this March! Outdoor is a great medium for reaching lottery players, reminding them of upcoming draws when they’re out and able to stop into a store to buy a ticket.

1 Campaign, 3 Great Executions! Multi-execution campaigns boost impact in Outdoor - variations on a consistent theme keep the campaign fresh, while continually reinforcing the key message. OLG’s clouds and paper-airplane lottery ticket tie in perfectly with other media included in their campaign, leveraging the power of Outdoor to further enhance recall – a compelling contributor to any campaign mix.

OUTFRONT Media’s turnkey service was just the ticket to get this impactful campaign on the street. Creative consultation, strategic charting, print production and time-sensitive posting were the winning combination for this campaign booked exclusively with OUTFRONT Media. Contact your OUTFRONT Media representative today for information on how to put Outdoor to work for you.


Creative: M2 Universal
Media: ZenithOptimedia
OUTFRONT Media. Always On.

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