Articles and News

Nothing says ‘I Love You’ like OUTFRONT Media billboards!
2012.002 | February 2012


How many times can you tell someone you love them? Is a few thousand times a day enough? That’s how many impressions a single note of affection will attract in our nation’s capital thanks to a Valentine’s Day campaign by Place d’Orléans.

This east-end Ottawa shopping centre is posted on all three faces of our OUTFRONT Media Tri-Vision located just steps from its front doors, off Highway 174 until the end of February. Two of the ad faces are for Place d’Orléans itself, reminding its 100,000+ weekly visitors that it is the area’s premier destination for love and romance. The third ad face features the result of a fun promotion won by a lucky romantic named Richard who had his own, heartfelt message displayed for all to see. And how’s this for generating results? Richard’s billboard was part of his actual marriage proposal, which was accepted by Julie, now his fiancée! Aww…

Tri-Visions are a great way to engage busy consumers; using all three faces provides a unique opportunity to tell a story and draw heightened attention to your brand. OUTFRONT Media has Tri-Visions in most major Canadian markets. Contact your OUTFRONT Media Account Manager today to make a date with Outdoor advertising!


Visit Place d’Orleans on Facebook for more great Tri-Vision proposal photos.

Creative: Banfield Seguin
Media: Place d’Orléans
OUTFRONT Media. Always On.

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