"It's amazing, everyone has seen it! Of all the media we have used, none have generated more instant recognition with consumers. They see it, they talk about it, they want to know who are the stars on billboards, in short, the campaign captured their curiosity! They come in to the boutique to taste our coffees, buy our products and share their secret with friends. This campaign is snowballing. We are sold on Outdoor!"
Managing Director, Nespresso Canada
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